I bet a lot of you have seen swatches (or have worn) this gorgeous polish from Zoya’s fall 2011 collection. Look at it in the bottle, it’s gorgeous. But it did end up falling a bit flat in the wrong lighting…
Jem is pretty unique. This polish is a red based purple, with gold and I think hints of pink glass fleck. As mentioned, in the bottle it’s really very beautiful, as well as when it’s in direct sunlight. It’s gorgeous, almost mesmerizing. However, I did really notice that when indoors or in overcast (like this rainy day photo) it’s actually somewhat…underwhelming. It definitely loses its luster, and falls flat. I wish the sparkle stood out more.
The application and formula on this polish was good. I used two coats (though maybe three would have helped my sparkle issues?) and it applied evenly and saturated. It also dried quickly. I did though, have chips on the first day. Never cool, and it’s the story of my nail polish life.
Where to Buy: Zoya.com / $ 8