I know by now most polish addicts are aware of the recent sales of OPI to Coty and Essie to L’Oreal. This has created a lot of talk about what’s going to happen with the future of those 2 brands. We’ve already seen Essie start becoming widely available in places like Walmart. Some of the concerns regarding the sales involve the animal testing practices of both Coty and L’Oreal. As far as we know, both companies engage in animal testing with their products and many of us have been concerned that this would tarnish the image of OPI and Essie.
With Death By Polish, Liz and I do are trying to do our best not to support any companies that participate in animal testing, so needless to say we were invested in learning what this meant for OPI and Essie. After not hearing anything after about a month or two, we decided to seek out some better information as to what the new animal testing policies would be for OPI and Essie.
For the most part, I use the “Do” and “Don’t Test” lists of companies compiled by PETA because I feel they are well researched and as up to date as possible. It’s very easy to find competing information about who does and does not test on animals nowadays. I noticed that their lists had not changed the status of OPI or Essie so I e-mailed someone at PETA and wanted to share the results I got with everyone so you can have access to the same information and take from it what you will and make your own choices.
Here’s what I wrote to PETA:
“Recently, two formerly cruelty free nail polish companies, Essie and OPI, were bought out by larger, animal testing companies, L’Oreal and Coty (respectively). I haven’t seen any specific statements made by the purchasing companies related to keeping these lines cruelty free. I am wondering what the statuses of Essie and OPI are now? Are they changing or have they already changed to being considered “Do-test” companies? I’d appreciate any information you can give me as to the animal testing policy of Essie or OPI after their purchase. Thank you! -Lauren”
And here’s some of the information I received from them, which was extremely helpful:
“We are very pleased to report that PETA has received written confirmation from OPI assuring us that its animal-testing policy will not change and that its products will remain cruelty-free. We feel that it’s imperative for consumers to continue buying OPI products in order to support the company’s anti-testing stance and to show parent companies that the market for cruelty-free products is huge. Unfortunately, Essie has not responded yet to our inquiries about whether it will remain cruelty-free. We would remove Essie from our cruelty-free list if we do not receive an updated statement from them.
We are still asking caring consumers like you to ask L’Oréal to adopt compassionate, cruelty-free standards. You may use its Web form at http://www.loreal.com/_en/_ww/tools/contact/search/form_search.aspx, by calling 212-818-1500, or by writing to:
L’Oréal USA, Inc.
575 Fifth Ave.
New York, NY 10017
I suggest anyone that’s concerned about the future of Essie contact L’Oreal with those concerns or if you have anymore questions about animal testing to ask representatives for PETA, as I’ve found them very helpful. If you’d like to see more information on animal testing or view “Do” and “Don’t Test” lists of companies, I recommend visiting http://www.peta.org/living/beauty-and-personal-care/companies/default.aspx